James Streibich

2009 - 2014
Jim is the Founder of Market Advantage, Inc. which later merged to become Market Track, LLC. Jim founded Market Advantage in 1990 as the realization of a concept he developed in graduate school to couple traditional marketing information and research approaches with emerging technologies.  Utilizing his knowledge and experience in retail product marketing, advertising effectiveness, and brand management, the result was the creation of what became the preeminent provider of retail print advertising information and analysis.  Market Track currently assists a majority of all leading consumer goods companies and retailers in the U.S. in improving their advertising effectiveness. In 2008, Jim sold a majority of his interest in Market Track to a private equity firm and resigned as Chairman.  He remains an active board member while pursuing his newest business concepts and investments. Jim received a B.A. from Northwestern University, majoring in Economics and European History, and an M.B.A. from the Kellogg Graduate School of Management with a concentration in marketing and entrepreneurship. Before returning to graduate school, Jim worked for the E&J Gallo Winery in marketing, sales management and held key account manager roles. Jim resides in Wilmette, Illinois with his wife, Ann-Marie and son, Ryan.  They are the proud parents of a member of the Mount Holyoke Class of 2012, Haley Streibich.