This General Motors' illustrated ad displays the transformation of GM's Fisher division to war production.  The adaptation of this company's famous logo, "Body-By-Fisher" is changed to "Armament-By-Fisher."

"So it goes, on a dozen fronts--American industry backing up American men with fire-power, with a rising flood of war tools and transport, with a heightening volume of all kinds of ordnance."

"The Fisher contribution to this effort, in terms of volume, is huge.  But volume alone fails to tell the whole story of the Fisher effort.  For the long-acquired skills of the Fisher craftsmen are today playing a part of national importance.  They have a vital and specific value of their own."

"Our country's leaders reallize that it takes precision men to do a job precisely--that extreme standards of mathematical exactness must be met in order to surpass the technical excellence of our enemy's war machines.  And Fisher, as a precision center, has been honored with a number of very difficult assignments."

"Our fighting men are doing the big job.  But the vicious snick of our well-turned breech-blocks, the roar of our tanks, the bark of our anti-aircraft guns are music to their ears."
 

"First in the automotive industry to fly the Navy "E" with three stars, Fisher has also been awarded the Army-Navy "E" for its ahead-of-schedule tank production."