General Motors Truck & Coach advertises trucking and highway transportation as an essential element to victory. The message in the ad speaks for itself.

"The 'Little Red Hen' is a mighty big contributor to the war effort. In fact, eggs and poultry occupy such a permanent place on the menu of our soldiers, sailors, Allies and home folks that America actually needs more egg shells than cannon shell.

"Nowhere are trucks more essential than in the poultry industry...to transport food, water and equipment on the farm...to carry poultry and eggs to market...to bring home food and supplies in huge quantities.

"More than 71% of our poultry and 65% of our eggs are transported by truck, according to figures from leading markets. The real significance of these percentages becomes apparent when cmpared with the poultry industry's staggering 1943 quotas of fifty seven billion eggs and four billion pounds of dressed chicken.

"INVEST IN VICTORY...BUY WARBONDS AND STAMPS"