An ad portraying the famous Kellogg elves, Snap, Crackle, and Pop, deliver their wartime message as pilots.  Famous American trademarks helped spread the word about conservation (save time, fuel, and work).  The Uncle Sam silhouette on the “U.S. Needs Us Strong” card by the plate, as well as the table adorned with a flag, symbolize a patriotic theme.

"Rice Krispies give you lots of vitamins and minerals.  Delicious.  Always ready.  So CRISP they snap! crackle! pop!  America’s crispest breakfast favorite takes on added duties these days.  Delicious, golden Rice Krispies are the quick, easy way to give the family good nutrition they’ll cheer at any meal, any hour.  Always ready—they save time, work and fuel.  They save other foods, too.  Rice Krispies are rich with whole grain food values in thiamin (Vitamin B1), niacin and iron.  Oven-popped to a crunchy crispness.  Toasted to a mellow, golden brown.  Rice Krispies boast a flavor that only an exclusive Kellogg recipe can give.  Tomorrow enjoy the lasting crispness of Rice Krispies at breakfast, Hear them snap! crackle! pop!  Use these crunchy tempters often—at other meals, too.  Made by Kellogg’s in Battle Creek."