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Heather Warner
Dec. 6, 2000
Economics 100 (02)
Professor Gabriel

Erin Brockovich-
Environmental Economics:
Examined

 

      Economists often talk about letting the economy work through the mechanism of the free market versus government control and regulation. Some believe that if the market is allowed to "do its thing" unprohibited and without government interference, then resources will be allocated efficiently, equilibrium will be found, and so on… However, this is not always possible. Of course, government control is not always perfect either. Thus, it would seem that at times the market may be more appropriate than the government; other times the government may be needed because the market is not able to function properly; and other times a combination of the two working in unison may provide the best and most effective and efficient answers.
      The market may fail if there is, for example, "imperfect market structure" and thus the presence of "monopoly power." In this case then chances are that the prices that are established will be higher than "necessary" and the quantity supplied less than "adequate" to meet the needs and desires of people. The market may also fail if there is the presence of "public goods." This is when something is characterized by being "nonexcludable" and "nonrival." That is to say that anyone who wants to can "consume" the good or service and that everyone can have as much of it as they want, even if they have not paid for the use of it. The presence of "externalities" can also cause the market to be inefficient because the private costs and social costs are not equal. Pollution is one such problem where the market may or may not be able to function "properly," since there seems to be a divergence between individual and collective incentives.
      Property rights determine how producers and consumers use environmental resources. In a capitalist economy, property rights are vested with individuals. Oftentimes the source of environmental problems in a capitalist economy is from the pursuit of profits, which means that the market system itself is not working well and other things may be needed to help. Property rights that would lead to efficient allocations have four main characteristics: universality, exclusivity, transferability, and enforceability. "Universality" is when all resources are privately owned and the entitlements are specified. "Exclusivity" refers to the fact that all benefits and costs due to owning and using the resource should be directed solely at the owner. "Transferability" refers to the fact that all property rights should be transferable from one owner to another in voluntary exchange. And finally, "enforceability" simply means that all property rights should be secure from involuntary seizure by others. With all of these in place, one would certainly use a resource efficiently because a decline in the value of the resource would represent a personal loss. Furthermore, individuals will only buy as much of something so that the marginal cost is equal to the marginal benefit that they receive from purchasing it. And thus, with these defined property rights in place the market indeed would prevail.
      Environmental problems are one important class of circumstances in which the market economic system is not always efficient. This occurs most especially because of the presence of externalities, and the fact that the agents making the decisions do not bear all of the consequences of their actions, and thus do not take all of the costs into account when they makes their decisions. Basically whenever the welfare of some agent directly depends not only on its own activities but also on activities under the control of some other agent, then an externality exists. Usually the societal cost will be greater than the private cost because society considers both the cost of pollution and the cost of producing a product (the price that they pay for it when they purchase it). The general conclusions that can be made about market allocations of commodities causing pollution externalities are as follows: In general, the output of the commodity is too large; too much pollution is produced; the prices of products responsible for the pollution are too low; as long as the costs are external, no incentives for ways to yield less pollution per unit output are introduced by the market; and recycling and reuse of the polluting substances are discouraged because release into the environment is so inefficiently cheap.
      All the above ideas are ways in which the market may fail, but it must be mentioned, even if only briefly, that government failure can also arise, as improper incentives can often be in place. Rent seeking is once such time when resources are used in lobbying and other activities to help ensure some legislative position. But the benefits gained to the individual are greater than those gained by society as a while.
      At any rate, in order to resolve the inefficiencies that exist there are several methods that can be used: negotiations, boycotts, strikes and other forms of labor resistance. The courts can also be used to help establish property rules and liability rules (however transaction costs must not exceed the benefits that will be gained), if efficiency is desired.
      But in order to do this there must be ways to compare things. Often this is done with numbers (prices, costs, benefits, etc…). Yet how can we possibly put a price on the environment? Cost-benefit analysis is one way to value the environment, and helps to determine which policy choices are efficient. After all information for costs and benefits have been collected then comparisons can be made and decisions drawn-and want to be made where marginal benefits equal marginal costs. Environmental problems exist when resource allocations are inefficient or expect to leave future generations worse off. It is necessary to find the appropriate social arrangement and policies for dealing with the harmful effects. There is a necessary role for cost-benefit analysis in environmental, health, and safety regulation and policy-making.
      The goal of an economic cost-benefit analysis is to categorize and value all costs and benefits, now and in the future, to society as a whole. There should be many considerations when evaluating projects and cost-benefit analysis is but one input into the decision-making process. Although this process should not be used alone it is a valuable component of the policy process even if in the end exact estimates could not be obtained. At the very least it can help determine efficient policies from inefficient ones-by providing a useful "complement" to the other influences on political processes by helping to determine the highest net benefit to society. Again, although cost-benefit analysis might not be reliable enough to be used to fine-tune a policy, it certainly is good enough to tell one if the benefits from environmental control are large and worth pursuing. (In Erin Brockovich the fact that each family is awarded a huge sum of money, and that the Company is required to change its techniques and clean-up the surrounding environment, proves that in this case the benefits from environmental control outweighed the costs of the environmental control).
      To minimize possible abuses of this technique, economists and environmentalists have come up with a list of guidelines that can be followed and used:
1) Use uniform standards
2) Clearly state all assumptions
3) Evaluate the reliability of all data inputs as high, medium, or low
4) Make projections using high, medium, and low discount rates
5) Show the estimated range of costs to all affected population groups
6) Estimate the short-term and long-term benefits and costs to all affected population groups
7) Estimate the effectiveness of the project or form of regulation instead of assuming that
all projects and regulations will be executed with 100% efficiency and effectiveness
8) Open the evaluations to public review and discussion
      People might argue that cost-benefit analysis makes it hard to measure the benefits of certain things that are, for example, not of a "normal market." An example is "recreation benefits" and this "problem" can be gotten around either by using the "Clawson-Knetsh Method" (which uses travel costs as people's willingness to pay), or again-by using cost-benefit analysis in conjunction with other techniques to avoid having results that are misconstrued and misrepresentative. Many further argue that this type of analysis leaves out the idea of morals, values, and ethics. However, this can be "gotten around" (minimized) by using an appropriate discount rate when performing certain calculations.
      DeLong, Solow, and Butters all provide arguments in favor of cost-benefit analysis This technique is far from perfect. But to ignore its importance could be tragic and foolish. It is an economic tool that needs to be used for comparing the desirable and undesirable impacts of proposed policies-helping to highlight the trade-offs involved in making different kinds of social investments.
      The role of information is key to structuring an appropriate relationship between humankind and the environment. Cost-benefit analysis takes information in, uses the available information, and then in the end provides more useful information for policy makers to have available at their disposal when making decisions.
Despite this being a highly controversial subject, the very fact that in 1996 economists with varying views about cost-benefit analysis were able to come together and draw a unanimous conclusion about this topic of cost-benefit analysis as being an important tool and technique in policy making seems to be an important step in the right direction for the environment. On P. 79 of Tietenberg's book Environmental Economics and Policy the quotation is as follows,

Benefit-cost analysis can play an important role
in legislative and regulatory policy debates on
protecting and improving health, safety and the
natural environment. Although formal benefit-cost
analysis should not be viewed as either necessary
or sufficient for designing sensible policy, it can provide
an exceptionally useful framework for consistently
organizing disparate information, and in this way, it
can greatly improve the process and, hence, the
outcome of policy analysis. If properly done, benefit-cost
analysis can be of great help to agencies participating in the
development of environmental, health and safety regulation,
and it can likewise be useful in evaluation agency decision
making and in shaping statutes.

      Contingent Valuation Analysis (CV) is another difficult and controversial means of environmental resource valuation. Yet many economists regard it as the only valid means of measuring values in environmental policy. It is a survey method for assessing monetary value that is particularly useful for items which don't have object market prices-they aren't of what we would call "normal market" (as mentioned above). This method seems to have gained greater legal recognition during the last few years as courts have increasingly acknowledged the need to consider all environmental assets, including publicly owned natural resources for which market value is inadequate. In this sense it is felt that more adequate estimates can be assessed and used as helpful "tools" in decision-making processes.
      There are definitely both many strengths and many weaknesses to this methodology, as there are with cost-benefit analysis too. In using CV, policy makers can use the information obtained to more clearly represent the needs of the environment and the wants of the people. It can be used to make the cost-benefit analysis more accurate and thus the policies adopted more efficient.
      Granted, there may be biases in the survey responses (strategic bias, information bias, starting point bias, and hypothetical bias), but these can be minimized through various techniques. Although there is probably no way to completely eliminate the biases, they can be minimized to the point where they may be seen as negligible. Also, on P. 67 of Tietenberg's book he stated that experimental work has been done and it determined that although biases exist, they can be kept small with suitably designed survey instruments. Therefore it would seem to be that the costs that the biases impose on making the results a bit inaccurate are small in comparison to the gains and benefits which might be obtained from using CV to help with decision-making processes.
      Some might wish to argue that no number is better than an incorrect number. At first I disagreed with this. I believed that any number was good because it could serve as a starting point, providing and acting like a guideline for policy makers. To some extent I still do agree with my original inclination. However, only if it is not solely relied upon in the decision-making process.
      I certainly do not advocate complete reliance on this method-in fact I believe that doing that would be quite foolish and stupid. It should be used in conjunction with experts. However we must also be aware of the fact that like the biases which may present themselves in the CV method, so too can experts have biases. Hopefully, however, by using experts and the public together, a reasonable solution can be obtained. Some would argue that this is expensive, and thus the added expense would be inefficient. Although it may be expensive to employ both methods (CV and experts) I do not believe that expense should prevent the use of both, nor do I believe that in the end it would prove to be expensive or inefficient, especially if it avoids our having to correct for mistakes in the long run. Plus, we live on this planet and it is pretty important to make good decisions because otherwise someday we might not be left with much of anything. Therefore, the extra money and added time and effort seem appropriate to me.
      It also seems that the new and strict guidelines of the NOAA are helping to inform people a bit more and eliminate some bias and other areas that people originally saw to be problematic with CV. It is crucial, for example, that people be made aware of the fact that were such and such a proposal to be passed, they would be expected to pay higher taxes. This would certainly ensure the most "truthful" responses from the respondents possible, since they would be directly affect by the taxes, even if they were not directly or immediately affected by the environmental problem.
      Education really is key to all of this-as it is for most everything in life. If everyone were fully educated on all topics and with all sides of the situation taken into consideration, then the proper estimates could surely be obtained. It might therefore be interesting and good to start having more billboards, programs on TV, classes in school, etc… dealing with environmental issues-presenting both sides-so that in the future more "exact" valuations could be made. CV is the best method that we have right now for valuing non-marketed values, and thus it should be used. (Of course I wish that we could always overvalue the environment so that all results are in favor of the environment).
      Interestingly enough, from the studies that have been done, those times when we weighed the environmental side very heavily, it ended up benefiting everyone in the end (even if originally/immediately the benefits were not seen). For example, companies who had to decrease carbon monoxide levels and other pollutants may have incurred some high costs at first, but in the end it forced them to be more efficient and in the end they were producing things at a smaller cost, plus the environment obviously benefited from the reduction in pollution as well as the population in general.
      Also, Eco-Tourism is increasingly becoming a great way for countries to make money. Rather than destroying everything much money could be made by just setting the land aside and preserving it for people to see the pretty areas. Why waste our time doing an analysis? You might be tempted to say, because the opportunity cost of not doing something else with the land is too great. However, as less and less land seems to be preserved these days, those areas that we do preserve have greater value and could in the future attract many visitors and thus profits.
      Studies have also shown that once in the future we always realize that we should have done more sooner. What ends up happening is that we spend even more money trying to fix things. But oftentimes we have gotten to the point of no return and despite trying to fix the "problems" and spending a lot of money, we cannot. Think of how costly this all is. We try to fix a problem (spending a lot of money) and yet oftentimes still are unsuccessful despite the large amount of money that we spent in trying. In my opinion we just need to save the environment. We need to consider it irreplaceable. What is it worth when it is gone (ie: the Carrier Pigeon)? We need to stop things now. The problem is one in that we live in a society where people are out for themselves, and if this is the mentality then the environment will always be undervalued.
      Why do I mention all of this? In the movie Erin Brockovich, Erin Brockovich and Ed Masry decide to help the inhabitants of the town of Hinkley to obtain some money from the "Pacific Gas & Electric Company" (PG&E) for the pain and suffering that the inhabitants may have incurred from the actions of PG&E. Many people have become sick due to ground water being contaminated by Chromium 6 which PG&E used to prevent corrosion in the coolants of their plants. This $28 Billion Corporation lied to the families about the harmfulness of this highly toxic carcinogenic. To them, they probably believed that it was cheaper to continue with its use and pay the families off-they had hoped that they might be able to buy each home for only $250,000. What they didn't bargain for was the price that they are expected to pay in the end. A grand total of $333 million (one family, the Jensen Family for example, is awarded $5 million).       This sum of money may seem enormous, and indeed it is, but it is because so many other factors must be considered and so that future contamination by the corporation is deterred. The families are awarded this money not only for the sicknesses that they incur, but also for such things as the reduced value of the land which they now live on, the deaths of other organisms, the effects on the surrounding environment, etc... Were the inhabitants to decide to sell their homes and move elsewhere, who would want to buy this land that is polluted, and so on? In the end it would seem that this enormous sum of money causes the PG&E corporation to rethink what it is doing, as we are told that they started lining the ponds that they dump the excess water into so that now they are preventing it from flowing into the ground water. The costs to the environment are just as important as the costs inflicted on the individuals by the company's carelessness and deliberate polluting. Although the movie does not focus as much on the environmental aspects of what the company is doing (it focuses more on the harms caused to the people), in today's society these problems are very real too, and they must be considered by all. Also, we (as the viewers) are not told exactly how the amount of $333 million was arrived at, but we can assume that it involved some type or alteration of the above mentioned techniques.
      Some companies today will continue to pollute because for them it is cheaper to pay the clean-up costs than to install new, more environmentally friendly equipment. It is sad that we live in a society where this is possible, but it exists all the same. It is truly despicable that the system would work in such a way as to make polluting more appealing than not polluting. And in fact, is the sum arrived at in the movie of $333 million even large enough? After all this is a company that is worth $28 billion, so to them it may seem like pocket change. No one should be allowed to pollute the environment and yet in finding the efficient ways to do things, pollution will always probably exist, for sometimes the costs of stopping pollution will outweigh the benefits of doing it. In other words, what may end up being the efficient ways of doing things may not always end up being the best for the environment.

 

References

Tietenberg, Tom. Environmental Economics and Policy. (Second Edition). Reading,
  Massachusetts: Addison-Wesley Educational Publishers Inc. 1998.

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