Christine Hutchins, vice president for marketing and communications, joined Mount Holyoke’s senior leadership in 2014. She is responsible for developing and implementing strategies that increase Mount Holyoke’s visibility worldwide while also strengthening its academic reputation and engaging both alumnae and outside donors. A key component of her work is overseeing the promotion of Mount Holyoke’s newly developed brand positioning while providing leadership for the College’s centralized marketing and communications team. She also partners with programs and departments throughout campus to advance existing digital and Web initiatives while ensuring that messaging and Web policies support Mount Holyoke’s overall mission and objectives. Hutchins previously served as Stanford University’s senior associate athletics director of external relations. During her eight-year tenure, she managed media relations and communications, marketing and promotions, creative video services, trademark and licensing, multimedia rights, sales, and community relations. She holds an M.B.A. in strategic management consulting and marketing from MIT’s Sloan School of Management. As an undergraduate, Hutchins studied economics and public policy at the University of Chicago.