Executive Director of Communications and Marketing, Emerita
Patricia VandenBerg became Executive Director of Communications and Marketing at Mount Holyoke College in 1999. Until her retirement in 2013, she oversaw the College’s media relations, periodicals, publications, and the marketing function of the College’s web site, including social media. She reported to the President and served as a member of the Senior Staff.
VandenBerg is a frequent presenter at regional and national conferences for such organizations as the Council for Advancement and Support of Education, the American Marketing Association, and High Ed Web. She has been a trustee of the Council for the Advancement and Support of Education and served as chair of both its Communications and Marketing Commission and its Summer Institute for Communications and Marketing.
VandenBerg also served on the faculty of the Phoebe Lewis Leadership program at Smith College and taught for ten years as an adjunct professor of communication in the Professional M.B. A. program at the Isenberg School of Management at the University of Massachusetts Amherst. She has also taught for the Smith College Women’s Leadership Programs for executive women.
VandenBerg consults to a variety of business, academic, and community service organizations in the areas of leadership and communication. Her clients range from start-up companies to Xerox, IBM, and Disney.
Prior to joining Mount Holyoke, VandenBerg was the Assistant Vice Chancellor for Communications and Marketing at the University of Massachusetts Amherst where she led the University’s first branding initiative. Before coming to Massachusetts in 1993, VandenBerg was Director of Theatre and Professor of Communication Arts and Sciences at Calvin College in Grand Rapids, Michigan, where she earned her own B.A. degree. She completed her M.A. and Ph.D. degrees at the University of Michigan.
VandenBerg also held an academic appointment in the Department of Theatre Arts at Mount Holyoke College and taught an occasional honors tutorial. In the fall of 2012 and 2013 she taught, “What’s a Woman? Examining the Feminine Through the Lens of Western Drama.”