Our Brand Guide

Our brand is vitally important because of the different audiences we communicate with: prospective students, current students, parents, alumnae, faculty and staff; community leaders; and local and national media. In every form of communication we distribute — from email newsletters to news stories and social media posts — it is essential that our branding remains consistent and represents quality and excellence.

Updates to our brand guide are coming soon!

Elements of the Mount Holyoke Brand

Mount Holyoke Blue
Web and Print codes for Mount Holyoke Blue

Mount Holyoke Blue plays a major role in establishing our identity and is a key factor in our branding efforts. Mount Holyoke Blue should be implemented consistently througout all print and online materials.

Mount Holyoke Logos
Image of the Mount Holyoke College logo

The Mount Holyoke logo is the primary visual means by which we are recognized. All official forms of communication should distinctly display the Mount Holyoke logo.

Request the logo file

  

Editorial Style
Editorial Style Guide label

The Mount Holyoke College editorial style guide serves to ensure consistency and accuracy in the print and digital communications of the College. The guide, which follows Associated Press style, also provides the correct spelling for many terms specific to the College. We encourage communicators across campus to follow the style guide and use it as a resource.

Visual Identity
Visual Style Guide label

The visual style guide provides background and usage information about the Mount Holyoke logo. It also describes the typefaces and fonts that are used in Mount Holyoke College communications.