Our brand is vitally important because of the different audiences we communicate with: prospective students, current students, parents, alumnae, faculty and staff; community leaders; and local and national media. In every form of communication we distribute — from email newsletters to news stories and social media posts — it is essential that our branding remains consistent and represents quality and excellence.
Updates to our brand guide are coming soon!
Elements of the Mount Holyoke Brand
Mount Holyoke Blue plays a major role in establishing our identity and is a key factor in our branding efforts. Mount Holyoke Blue should be implemented consistently througout all print and online materials.
The Mount Holyoke College editorial style guide serves to ensure consistency and accuracy in the print and digital communications of the College. The guide, which follows Associated Press style, also provides the correct spelling for many terms specific to the College. We encourage communicators across campus to follow the style guide and use it as a resource.