Communications Staff

Grace Fitzpatrick leads the Office of Communications and Marketing’s efforts to promote Mount Holyoke College through video and multimedia. She collaborates with campus partners to create compelling narratives about faculty, students and alumnae that reflect Mount Holyoke’s mission and advance the brand.

Deb Garrity manages the webteam in the Office of Communications and works with campus partners to develop strategies for organizing and displaying web content. She is responsible for providing the tools and training necessary for content creators to tell the stories of the College across digital platforms.

As creative director in the Office of Communications and Marketing, Aaron Haesaert works with campus partners to conceptualize and express the visual aspects of the Mount Holyoke brand and its communication strategies across cross-channel marketing environments.

Melissa Incampo maintains the schedule of the vice president for marketing and communications, assists in managing special projects, drafts correspondence and presentations and coordinates various aspects of interdepartmental communication. She collaborates with directors to record and maintain project deliverables. She also balances the department’s monthly budgets, assists with purchasing and expense reconciliation, and oversees all office management.

Emily Malloy partners with colleagues College-wide to meet their print and digital communication needs, including the writing and copy editing of text. In her work with students, she manages the penning of firsthand accounts on The Gates blog. Within the marketing team, she helps shape content strategy and the College’s voice.

As managing editor of the website, Sasha Nyary assigns, writes and edits news articles, features and profiles, and other web content, while providing guidance and standards for the editorial content of the entire College. Working closely with the communications directors, she helps create and execute editorial strategy, develop the College’s brand, and keep it consistent across platforms and content types. She oversees the College’s editorial style guide.

Alexandra Puffer is responsible for social media strategy and execution at the College, leading a student team of digital content assistants and creating and maintaining a fresh and relevant online strategy. In addition to managing the College’s social media accounts, Puffer is responsible for various client initiatives, programs and platforms, including the development of integrated marketing campaigns and leadership of strategic communications projects.

As media relations manager, Sexton develops and maintains relationships with the media, working closely with campus partners to provide the media with timely and accurate information about College events, programs and initiatives. She also works with the senior editor to create fresh and compelling stories for the website.

Sage Shea works across the College’s digital platforms — website, social media and media campaigns — to tailor content in order to optimize search engine results (SEO). He uses keywording to target subpages and content in order to help users find information relevant to them. He works heavily with Google Analytics to guide content culling, calls to action and web strategy. He also uses A/B testing, market segmentation and other tools to test the efficacy of media campaigns.

Alison West maintains the College website. She develops new functionality, troubleshoots current pages and keeps the site secure and accessible. She trains content editors and helps with any problems they may have. West loves shaping the website to showcase Mount Holyoke’s bold community.