Engaging People's Desire to Do Good

Erez Yoeli

Harvard's Program for Evolutionary Dynamics

How can we get people to do more good? To contribute, volunteer, and conserve more, and to choose sustainable products? Erez will present a simple framework for understanding where people's altruistic preferences come from, then introduce some practical takeaways that'll allow us to better engage them. Please join us to welcome featured speaker, Erez Yoeli a research scientist at Harvard's Program for Evolutionary Dynamics (PED) who will discuss these topics and more.

Erez uses game theory to study puzzling aspects of people's sense of rights, ethics, and altruism, then applies the lessons from this work to addressing real-world problems like increasing energy conservation, improving antibiotic adherence, and reducing smoking in public places. Before joining PED, Erez was an economist at the Federal Trade Commission.