MHC Launches Parent E-Newsletter

Wednesday, January 9, 2013 - 11:33

Mount Holyoke parents and families now have a new way to remain up to date on what’s important to them and their daughters—whether that be information about a fascinating campus speaker, a looming deadline to renew financial aid packages, or what it’s like to take part in the College’s annual activities and events.

Titled Mount Holyoke College Update, a monthly parent e-newsletter has been developed by a group of campus leaders who interact frequently with families—and who know what information is most likely to be of value and interest to them.

In an introductory message in this week’s inaugural edition of Update, MHC President Lynn Pasquerella told family members, “Each and every one of you is a vitally important member of the Mount Holyoke community, and our goal is keep you both informed and engaged in the life of the College.”

"We recognize that many parents and family members are eager to hear from the College," added Jennifer Sanborn, chief of staff for Pasquerella. "While we already have a web-based gateway for family members to seek out and access information, we feel there's added value in reaching out to interested parents, highlighting what they'll most want to know."

In addition to Pasquerella’s remarks, this month’s Update features information about student internships –and a reminder that applications to fund those internships are due February 22.

“We want to give families practical information, with key dates and timely reminders about things like that deadline. We’re going to think ahead for them,” said Jill Stern, associate director of The Mount Holyoke Fund, who will curate the monthly mailings. “We also want to highlight many aspects of the Mount Holyoke experience,” through occasional news features, things like the College’s 175th anniversary website, and notices of upcoming special events.

Noting some parents may already subscribe to the College’s primary e-newsletter, MHC Today, Sanborn said some families may want to receive both. While Update is targeted specifically to parents, MHC Today is a weekly news e-publication produced by the College’s Office of Communications for a wider audience of students, staff, faculty, alumnae, parents, and area community members.

Stern said the College is sending Update to all families who have provided an email contact in their student’s records. Those who don’t receive the new e-newsletter will be able to subscribe online. Current and past editions of Update will be available on the parents gateway.