Charles L. Greene II, a communications leader with more than 20 years experience in the field, has been named Mount Holyoke College’s next vice president for communications and marketing, Acting President Sonya Stephens has announced.
Greene, who is known as Chuck, and currently serves as the director of communications and marketing at St. Mark’s School in Southborough, Massachusetts — one of the oldest private boarding schools in New England — will join Mount Holyoke on February 5. He was selected after a national search.
“We are delighted that Chuck will be joining the Mount Holyoke community,” Stephens said. “He has the forward-looking communications skills to advance the College in the contemporary landscape, as well as a keen appreciation for Mount Holyoke’s history and legacy. He brings that important combination of creativity and rigor, along with an impressive track record of success, as both a communications professional and a trusted leader, in a range of sectors.
As an officer and member of the president’s cabinet, Greene will play a key role in shaping Mount Holyoke’s internal and external messaging and in developing a voice and narrative that communicate the College’s rich history — and vision for the future.
Greene graduated from Harvard University with a bachelor’s degree in government and also earned an M.B.A. from Boston College’s Wallace E. Carroll Graduate School of Management.
During his tenure at St. Mark’s, Greene led a campaign to rebrand the historic school, captured in the tagline “intentionally small, thinking big.” He developed a communications team to support the holistic needs of the institution, oversaw a relaunch of the alumni magazine and implemented a digital engagement strategy that enhanced the school’s reputation and reach.
Previously, Greene served as president for Archos Advisors, a strategic branding and organizational development firm. He has also served in leadership positions at major marketing firms, including Digitas, Brokaw Inc., and FITCH.
“I look forward to joining the Mount Holyoke community and working with Acting President Stephens and the communications and marketing team to enhance and refine the reputation of an institution that has played such a significant role in providing an outstanding liberal arts education,” Greene said.