Sarah has spent 20 years working as a performance coach development consultant. Initially based in the UK, she led the technical development of the UK Coaching Certificate, a professional coaching qualifications framework. In response to the culture shift in UK sports she created e.t.c coaching consultants, an independent coaching consultancy practice and worked with numerous sports to create their coaching systems and coach development programs.
Based in the USA since 2013 Sarah has continued to work in coach development in various domains including sports, business and health and wellness. Clients include the World Rowing Federation, US Olympic Committee, USA Football, United Soccer Coaches and TB12. She is also the Education Chair with the US Center for Coaching Excellence.