Vijaya Pastala

Visiting Lecturer in International Relations
Building sustainable brands through social entrepreneurship, collaborative ecosystems and marketing

Vijaya Pastala is a social entrepreneur with a passion for developing community-based approaches that use the power of market forces to improve farming livelihoods. She is the founder of Under The Mango Tree, an innovative and award-winning hybrid social enterprise that supports rural farming households in India to earn incomes and increase crop productivity through community-based indigenous beekeeping. Her interests include sustainable development, social entrepreneurship and impact evaluation. She is particularly passionate about creation of collaborative ecosystems to promote impact and the use of storytelling as a tool for marketing.