Aaron Haesaert

Director of Branding & Creative Services

Aaron Haesaert has two decades of branding and design experience, creating award-winning work for clients ranging from start-ups to Fortune 500 companies in the areas of education, food and beverages, music, lifestyle, financial services, consumer electronics, pet food, travel and health and wellness.

Prior to Mount Holyoke, Haesaert served as creative director at Corey McPherson Nash, and design director at Pure Branding and Catapult Thinking, three industry-leading brand consultancies. His work has been recognized by the “Book AR100,” Communication Arts, Graphis, Print magazine, Rebrand 100, the AIGA Best of New England (BoNE) Show and “The Big Book of Logos.”

Recent Campus News

The Mount Holyoke Traditions Booklet and BeWell Booklet

Mount Holyoke wins UCDA awards

Creative projects promoting Mount Holyoke College took top honors at the University & College Designers Association 2019 competition.

Recent Awards

The University & College Designers Association (UCDA) presented five 2019 “Excellence” awards for several Mount Holyoke projects, including the “Now More Than Ever” video, the Admissions 2019 Yield print campaign and the 2018 Investment Report. Communications and marketing staff partnered with admission, advancement and student life on the projects. Communications and marketing personnel who worked on these award-winning projects include Aaron Haesaert (creative director), Marina Li (designer), Grace Fitzpatrick (creative video & multimedia manager) and Emily Malloy (copywriter & copy editor).