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Innovators in the Fair Trade Coffee Movement to Speak at Mount Holyoke College

Innovators in the fair trade coffee movement, Hiderico Bocangel, manager of the Oro Verde coffee cooperative in Lamas, Peru, and Dean Cycon, owner of Dean's Beans of Orange, MA, will speak on "Coffee, Economics, and the Environment: The Impact of Fair Trade on Peruvian Coffee Communities," Wednesday, March 29 at 4:30 p.m. in Hooker Auditorium at Mount Holyoke College.

Coffee is the economic lifeblood of many communities in the tropics. As a global movement linking the consumers of the North with producers of the South fair trade seeks to form partnerships to ensure that low-income farmers earn a reliable, living wage for their work. The movement obligates fair traders to promote producer cooperatives that are invested in their communities, to help producers obtain affordable financing and technical support, and to engage in environmentally friendly production practices. Fair traders are also supposed to encourage forms of cultivation based on the producers' cultural traditions as a means of maintaining cultural identity.

The lecture brings together two of the most innovative fair traders. Hiderico Bocangel manages the Oro Verde coffee cooperative in Peru's high Amazon region. The coffee has won national and international awards, but more importantly his group has initiated social, economic, health, and production reforms that have both improved the quality of life of cooperative members and the sustainability of lands they cultivate. Sound business practices combined with sensitivity to the needs of people and the environment - social and natural - have made Oro Verde exemplary.

An activist with 18 years in the coffee business, Dean Cycon of Dean's Beans is well known in the Valley. He travels to and buys from the coffee lands worldwide, mixes and roasts the coffee in Orange, MA, and distributes it across New England and beyond. A leader in the field Dean's Beans is a 100% fair trade coffee company. In addition to the fair trade price, the company pays an extra 6 cents per pound profit share for community projects. In Cycon’s words, "I would personally like to see a day when Dean's Beans is a cooperative owned by coffee farmers."

Come and understand the spectrum of the fair trade coffee business: north-south, producer, buyer, roaster, distributor, consumer.

For more information, please contact: Mount Holyoke College Center for the Environment, (413) 538-3091 The event is sponsored by the Center for the Environment.

Visit Dean's Beans at

Center for the Environment
Talcott Greenhouse South
50 College Street
Mount Holyoke College
South Hadley, MA 01075
Phone: 413-538-3091

Copyright © 2006 Mount Holyoke College. This page created and maintained by Center for the Environment. Last modified on April 16, 2006.