Web content requirements for academic web pages
"Content strategy" refers to web page content, web architecture, style conventions and page goals. Content strategy will evolve over time based on user testing and feedback, as well as an understanding of what the primary audiences need from the website or individual web pages.
- As you review existing pages or plan new ones, ask yourself: Who is the intended audience of this page? What actions or tasks do visitors to your site want to accomplish?
Writing for the web with our main audiences in mind
"Your website is only as successful as the number of web users who actually come to your website and use it."
The central goal of the department redesign is for pages to be compelling and invitational. We want visitors to engage with your department and also the College as a whole.
In general, and with the increasing use of mobile devices and tablets, people engage with web content differently than print. Studies have shown that website users who do not find the content they are looking for within four seconds of landing on a page will look elsewhere.
The main audiences of the website are:
- smart, high-achieving prospective students and their families
- current students (both undecided majors and students switching majors)
- current majors, alums wanting to mentor current students, faculty and their peers at other colleges.
Our programs — majors, minors, Nexus, licensure, certificates, dual degree and graduate programs — are of enormous interest to these audiences.
An online tool for evaluating content
The goal is to have clear, messaging in succinct language. This tool rates your content in terms of readability and has suggestions for improving it.