After the death of his mother, Cory Aquino, Benigno Simeon Cojuangco Aquino, “Noynoy” ran for President.

The liberal party President, Mar Roxas, who was running for president, stepped aside and told Noynoy that he could run.
Noynoy decided after going on a retreat, like his mother, to run for the presidency with Mar as his running mate for Vice President.
aquino-roxas
The campaign was a massive army of yellow. Yellow became the symbol for Noynoy’s campaign. Bracelets, clothes, posters, stickers, buttons and more were made in support of him.
philippines-noynoy-aquinoBenigno Noynoy Aquino III
His slogan Kung walang corrupt walang mahirap (If there is no corruption, there will be no poor) was placed everywhere. He focused on showing the Filipino people that unlike the previous administration that his government would be clean and against corruption.
Noynoy-Aquino-for-President-in-2010-Presidential-Elections
On May 10, 2010 elections were held. It was the first electronic election held in the Philippines. After months of worrying about its effectiveness and the possibilities of cheating everyone was surprised to see that it worked. Noynoy won the Presidential election with 42.08% or 15,208,678 votes. He beat former President Joseph Estrada who has 26.25% or 9,487,837 votes.

The US released a statement declaring that Noynoy was in fact the winner they would support and praised the Philippines for smooth elections.
noynoy aquino swears_thumb[2]
On June 30, 2010 the inauguration was held in the Quirino grandstand. Noynoy Aquino took his oath as the new President of the Philippines, following in his mothers footsteps.
noynoy-aquino