Patricia A. Banks

Professor of Sociology
Specialization: 
sociology of culture; sociology of art; consumers and consumption; race and ethnicity; philanthropy; qualitative methods

Patricia A. Banks (Harvard University P.h.D. & A.M./Spelman College B.A.) is a sociologist whose research program lies at the intersection of culture, consumption, and markets. In 2018-2019 Banks was in residence at Stanford University as a CASBS Fellow. With a focus on the African Diaspora, she studies the determinants, consequences, and meanings of cultural consumption and the processes underlying the emergence and growth of cultural markets. Some of the topics she explores are the bi-directional relationship between art collecting and identity, structural and cultural explanations of museum philanthropy, and the influence of consecration on the art market. At Mount Holyoke College she is an Associate Professor in the Department of Sociology and Anthropology and a faculty member in the Program in Africana Studies and the Program in Entrepreneurship, Organizations, and Society.

Banks is author of the books Diversity and Philanthropy at African American Museums (Routledge 2019) and Represent: Art and Identity Among the Black Upper-Middle Class (Routledge 2010). She has published articles in journals such as Poetics, the Journal of Consumer Culture, Ethnic and Racial Studies, Cultural Sociology, and Qualitative Sociology. Her research involves various methods including in-depth interviews, visual analysis, participant observation, and archival research. Represent is the first major empirical and theoretical analysis of art collecting as a practice of black identity construction. She is currently working on the book Race, Ethnicity, and Consumption: A Sociological View (Under Contract Routledge) where she brings sociological theory to bear on race and ethnicity in the for-profit and non-profit marketplaces. In other research projects Banks is investigating philanthropy at African American museums, corporate support for the arts, and the global market for contemporary African art.

Banks has been a Sheila Biddle Ford Foundation Fellow and Non-Resident Fellow at the W.E.B. Du Bois Institute for African and African American Research (now the Hutchins Center) at Harvard University, and received fellowships or grants from institutions such as the UNCF/Mellon Foundation, the Woodrow Wilson National Fellowship Foundation, and the American Association of University Women. She was recently elected to serve a three year term as the Secretary-Treasurer of the Sociology of Consumers and Consumpution section of the American Sociological Association. Banks is also an elected Council Member for the Sociology of Culture section of the American Sociological Association and has served in an elected position as Secretary-Treasurer of the American Sociological Association Section on Race, Gender and Class. Her work with students has been recognized by a teaching award from the Derek Bok Center for Teaching and Learning at Harvard University and election as the Junior Faculty Baccalaureate Speaker at Mount Holyoke College. Banks has lectured and given talks on issues related to art and culture internationally and nationally. She is also the creator of the African American Museums Database (AAMD) which is a digital archive that allows researchers and other users to search for over 300 African American museums and related organizations across the United States. For more information about how her research on art collecting and racial identity has been incorporated into the sociology of art see Sociology Looks at the Arts (Routledge 2014).

Selected Courses

Selected Past Courses

  • Art and Society (Mount Holyoke College)
  • Black Cultural Production and Consumption (Mount Holyoke College)
  • Class in the Black Community (Mount Holyoke College)
  • Foodies: Taste and Culture in a Global Society (Mount Holyoke College)
  • Introduction to Qualitative Research and Data Analysis (Mount Holyoke College)
  • Introduction to Sociology (Mount Holyoke College)
  • Race in America (Mount Holyoke College)
  • The Business of Culture: Marketing and Selling Symbolic Goods (Mount Holyoke College)

Selected Past Independent Studies

  • The Market for Art by Contemporary African Artists: Artist Histories (Independent Study, Mount Holyoke College)
  • Fashion, Business, and Society (Independent Study, Mount Holyoke College)
  • Social Entrepreneurship at Mount Holyoke College (Independent Study, Mount Holyoke College)
  • African Immigrants and Assimilation in the United States (Independent Study, Mount Holyoke College)

Recent Campus News

This is a three-part photograph, featuring Ellen Chilemba, the winning team of the International Business Ethics Case Competition, and Rick Feldman.

Acumen, imagination, success

With the help of programs like the new entrepreneurship minor, Mount Holyoke students bring home prizes and wins from entrepreneurial competitions.

 

Recent Publications

Banks, Patricia A. 2019. “High Culture, Black Culture: Strategic Assimilation and Cultural Steering in Museum Patronage.” Journal of Consumer Culture. https://doi.org/10.1177/1469540519846200

Banks, Patricia A. 2019. Diversity and Philanthropy at African American Museums. New York. Routledge.

Banks, P. “Diversity Capital and Corporate Cultural Patronage” Consume This! blog post (2019)

Banks, P. New Books Network Podcast “Diversity and Philanthropy at African American Museums” (2019)

Recent Honors

Presenting-“Diversity Capital: How Cultural Patronage Shapes Corporate Identity”, Sociology Department, University of California, Berkeley, March 2019, Berkeley, CA

Presenting-“Diversity Capital: Culture and Racial Signaling in Corporations,” Sociology Department, Stanford University, March 2019, Stanford, CA

Presenting-“Philanthropy and Black Culture,” CASBS, Stanford University, February 2019, Stanford, CA

Presenting-“Diversity Capital: Corporate Support of Black Culture,” Culture, Organizations, and Identities panel. Southern Sociological Society, April 2019, Atlanta, GA

Secretary-Treasurer (elected), Section on Sociology of Consumers and Consumption, American Sociological Association (2019- )